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AI-native growth agency
NomiOS is an ABM engine for B2B companies. It researches a target account, finds where that company is losing pipeline, and builds a personalised deck for them and their ICP, so outreach lands and deals close faster. Built and run by RZLT.
What it is
Most outbound sends the same story to every account. NomiOS starts from the prospect instead: one company at a time, it finds where their go-to-market is leaking pipeline and writes a deck that argues about their business.
See how NomiOS works →What they sell, how they are positioned, who is in the buying committee, what they are hiring for, how visible they are in search and AI answers.
Where pipeline is leaking: demand they are not capturing, buyers they are not reaching, a story that does not match what they sell. Evidence or it is dropped.
A short, personalised deck on its own private link: the gaps, the number we would move, how we would help, and relevant proof.
Explore
Field notes
Notes from the team building NomiOS.
Most ABM programs fail on account selection, not creative. How to build a target list you can defend line by line.
11 min read
GTM engineering is a system, not a job title. Four layers, what breaks at each one, and what you can build before you hire anyone.
12 min read
Most intent data is noise. Twelve B2B buying signals ranked by how reliably they predict an actual deal.
11 min read
Every ABM team hits a ceiling at around twenty accounts. It was never a strategy problem. It was arithmetic, and the arithmetic changed.
11 min read
We took one client from 87 LLM citations to over 850. What moved the number, what did not, and how to measure your own.
12 min read
When we say we took a client from 87 LLM citations to over 850, the obvious question is how we counted.
8 min read
Almost every comparison of intent data providers is published by an intent data provider. That is not a conspiracy, it is just who has the commercial incentive to write one. It does mean the genre has a predictable shape: four vendors are described fairly, and the fifth, which happens to be the publisher, solves the problems the other four have.
9 min read
Most B2B pitch decks are a company tour with a price at the end. Who we are, how many offices, the logo wall, the product tour, the pricing table, thank you.
9 min read
Most ABM programs are killed by their own reporting.
8 min read
Here is a number most teams never measure: what percentage of your enriched records come back complete?
7 min read
A personalized microsite is a web page built for one account. Their name, their situation, content selected for their problem, at a private URL.
8 min read
Most ICP documents are useless in a specific and predictable way. They describe a company that would obviously be a good customer, in language broad enough that almost any company could be argued into it.
8 min read
Enterprise deals rarely die in front of you. They die in a meeting you were not in, killed by someone you never spoke to, for a reason nobody ever tells you.
8 min read
Almost everything written about ABM assumes an enterprise team. A platform, a budget, a data stack, a marketing org with specialists.
7 min read
Most GTM stacks are not stacks. They are twelve tools acquired over three years, four of which overlap, two of which nobody has logged into since the person who bought them left.
8 min read
Website visitor identification tells you which companies visited your site without filling in a form.
8 min read
Most lead scoring models have the same defect. Points only ever go up.
8 min read
Most account research produces a document nobody uses.
8 min read
Three terms describe one discipline, and the naming confusion is costing teams real money.
8 min read
The question is usually asked as a content question. It is a retrieval question, and the difference determines whether anything you do works.
9 min read
Most AI search advice treats AI Overviews and chat assistants as one problem. They are not, and conflating them wastes effort in both directions.
8 min read
The AI SDR category is sold on a single promise: the output of a sales development team without the sales development team.
9 min read
Personalization stopped being a differentiator the moment every tool could do it.
8 min read
The comparison is posed constantly and it is a false choice, largely manufactured by vendors whose product sits on one side of it.
7 min read
The role is genuinely useful and it is being hired too early by a lot of companies.
8 min read